Earning Trust Leads to More Sales
Half of consumers believe that their privacy and safety is most at risk while shopping online. Even more shocking, only 16% of consumers believe online stores are trustworthy. If you are not focused on building trust with customers, you are losing out on potential sales opportunities.
Symantec Safe Site encourages customers to trust you by displaying the Norton Secured Seal on your site. The Norton Seal shows potential customers that Symantec, the leader in online security, verifies that your site is legitimate and malware-free. With Symantec Safe Site, you can earn trust and establish your reputation as a credible and safe place for customers to shop.
- Norton Secured Seal
- Recognized by 77% of online consumers, more than any other trust mark.
- Malware Alerts
- Daily malware scans inform you as soon as malware is detected on your site.
- More Search Traffic
- The Norton Secured Seal displays on the search results page for enabled users.
- Easy Installation
- Safe Site is simple to setup with no server configurations or certificates.
How does Symantec Safe Site reassure visitors?
Growing concerns about fake sites, viruses, and identity theft have made consumers reluctant to do business with web sites they don't know and brands that are not familiar to them. As a result, small businesses struggle to draw traffic to their web sites and to generate the confidence to buy, click, and sign in online. Symantec Safe Site tells web site visitors that the most trusted brand on the internet has verified the site's identity and that the site has passed the Symantec malware scan.
Can Symantec Safe Site really help increase online sales?
Yes. Customer case studies have shown an average increase in transactions of 24% (ranging between 10% and 36%) when web sites display Symantec Safe Site. Sites that display Symantec Safe Site on their pages, and use an SSL certificate during checkout, maximize customer retention and purchase completion.